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WHAT DO YOU DO?

"HOW WALT GOT HIS GROOVE BACK"
"What do you do?"
Posted on Oct 24 2009 by Greg



Walt and Roy Disney originally didn't want their own record company. Disney Legend Jimmy Johnson led the charge to start Disneyland Records, which today as Walt Disney Records, is a multi-platinum success -- who knew? Read more here.






HOW ANNETTE HELPED BUILT WALT DISNEY WORLD...?
"What do you do?"
Posted on Apr 29 2009 by Greg



Well, that's my theory anyway, and it's described in an article here at the new D23 website, part of the new Disney-sponsored fan enterprise. The site does not require any registration or fee and is updated regularly.

I've also got a story on the Patron Saint of Mouse Tracks, Robie Lester, who was Tim and my inspiration for writing the book in the first place.







REMEMBERING ROBIE
"What do you do?"
Posted on Apr 09 2009 by Greg
I was my pleasure to slap together this article about the beloved Disneyland Story Reader, Robie Lester: http://d23.disney.go.com/articles/040909_NF_FEAT_RobieLester.html






"What exactly is it that you DO do?" Disney's Wonderland Tea
"What do you do?"
Posted on Feb 28 2009 by Greg



The newly packaged line of Wonderland Tea products has recently started appearing in Disney shops: several flavors of teas in a variety of quantities, in bags or loose (additional products are planned).



The exquisite new packaging was conceived by Susana Gay, and it was my pleasure to toss as many Alice in Wonderland references onto each package as I could. This project was a blast!












"What exactly is it that you DO do?" The birth of Disney Weddings
"What do you do?"
Posted on Feb 13 2009 by Greg

Disney Weddings began with a short memo from Michael Eisner to then-Disney Resorts VP Bob Small with little more than the words, “Change the way everyone looks at weddings.” A nine-minute video presentation was created to showcase how the weddings might take place, using a progression of slides featuring Jim Henson's Muppets, Disney Characters, Disney film stills and Disney Resort images as the song, “Somebody’s Getting Married” from The Muppets Take Manhattan was heard.



Ironically, this video was created before -- and presented after -- the untimely passing of Jim Henson. The writer/producer of the video, upon hearing the sad news over the car radio, drove for several minutes in stunned shock before realizing his car was on the wrong side of the street. He survived and so did the video, which was screened privately to the reported delight of Michael and Jane Eisner, along with Disney executives. The weddings program was launched.

The writer/producer of the video, a bald, thirty-something yet remarkably tanned and athletic-looking man who co-wrote a book about Disney Records, was not invited to the presentation. A young, eager junior executive had taken control of the project and did the presentation herself (she at one point wished to scrap the Muppets concept as too show-bizzy, un-businesslike and trivial in favor of her own Martha Stewart-style vision, but time and good sense prevailed). She is no longer with the company. The weddings program continues to flourish.












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Mouse Tracks - The Story of Walt Disney Records